The Emergence of Unconventional Tourism Services Based on Autonomous Vehicles (AVs)—Attitude Analysis of Tourism Experts Using the Q Methodology

The spread of autonomous vehicles (AVs) could fundamentally change tourism-related mobility in the near future. However, empirical research on tourism impacts is still very limited. This aims to systematize expected AVs and explore how experts different fields view technological innovation ahead. opinions (n = 21) involved were analyzed using Q methodology. Statements 40) formulated topics derived from literature. Based analysis, we distinguished four groups opinions. An optimistic, technology-oriented group suggested that AV-based sightseeing may emerge as a prominent unconventional service. accessibility-focused predicting slow progress stressed improve access infrastructurally advanced destinations. A mobility-service-oriented considered use becoming conventional terms mobility, but its appearance remains for other services. Due potential negative effects, skeptical believes will not become tourism. value creation based experts’ attitudes, which can help prepare strategic decisions